Toms River Marketing Firm Launches Publishing Company Toms River marketing firm launches a publishing company to create easy-to-follow, do-it-yourself books on marketing to boost business; written exclusively for the entrepreneur, small-business owner, a
BigNews.Biz - Jul 11,2009 - Flying Turtle Marketing launches The M Word Press, a publishing company focused on creating and printing marketing books written with the small-business owner in mind. Since marketing—aka the "M" word—can be an intimidating and daunting task for overtaxed entrepreneurs, The M Word Press (TMWP) tackles the subject of marketing with an easy-to-follow, do-it-yourself approach.
“As small-business owners, we understand the challenges of our fellow entrepreneurs,” state co-owners Lisa McComsey and Linda O’Donnell. “We already have enough on our plates by wearing the hats of an accountant, salesperson, worker bee, customer-service rep, and so on. Adding the job of marketer to an already overloaded to-do list may seem impossible. We created The M Word Press as a safe haven for business owners like us to find the do-it-yourself guidance they crave and deserve. Our goal is to create books that teach companies what we know to help them survive, thrive, and remain supportive of their local economy.”
TMWP’s inaugural DIY book, Get Ready! Start Marketing Your Small Business Like a Pro in 15 easy, do-it-yourself steps, the first in a planned series of DIY books, debuted at Flying Turtle Marketing’s Opportunity Knocks seminar held at the Quality Inn, Toms River, NJ on June 30, 2009. The Get Ready! book was eagerly received by their audience of small-business owners and entrepreneurs.
The TMWP team breaks the overwhelming process of marketing down into small, easy-to-digest steps, writing in plain English with no industry jargon or geek-speak. Their book, Get Ready!, offers tons of tips, tricks, ideas, and probing questions that allow even beginning marketers to get the job done and inspires the experienced marketer to move their to-do lists back to the front burner. It tackles subjects that are easily overlooked, including developing a USP (unique selling proposition) and mission statement, overcoming prospects’ objections, identifying the features, benefits, and ultimate benefit, of your service and/or product, and much more. With workbook sections included at the end of each chapter, TMWP holds the reader’s hand throughout the process of collecting every tidbit necessary to promote his or her business.
Readers can be confident that reading any book produced by Flying Turtle Marketing’s The M Word Press will help them easily tackle the seemingly daunting task of marketing and equip them with the tools they need to promote their business, products, and services effectively.
About Flying Turtle Marketing: We are fun-loving marketing pros, speakers, and authors. Our passion (besides purple and chocolate) is helping small-business owners get noticed and prosper.
Linda O'Donnell, Owner
Linda O'Donnell, the turtle-loving partner responsible for our company name, launched Flying Turtle Design & Production in 1995. After meeting Lisa McComsey at a networking seminar in 2002, the duo decided to merge their talents—propelling Linda to expand her business into a full-service marketing firm, which was relaunched as Flying Turtle Marketing. A gifted designer, creative innovator and tough-as-nails project manager, she also has a 16-year history in computer programming and data management, making her a well-rounded business strategist.
Prior to founding
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