Product of the year award for henkel India’s Pril & Bref Henkel India Ltd. was awarded the prestigious ‘Product of the Year’ title for two of its power brands, Pril and Bref. Both the products have been selected for the most innovative product offering in 2
BigNews.Biz - Apr 21,2009 - The award is an especially significant achievement for Brand Bref, which is just a year old in India, having been launched in the country only in March 2008. Bref Power cleaner is the first multi surface cleaner in the country which comes in foam. The foam sticks to the dirt and reacts with it long enough to dissolve the toughest stains. Just Spray, keep it for a minute and wipe away the toughest stains effortlessly. The power foam becomes extremely effective when cleaning vertical surfaces & ceilings as normal liquid cleaners would fall down and a lot would be required. This recognition goes to show that Bref is all set to redefine the dynamics of household cleaning in India with its household and toilet cleaning range.
Pril Anti bacterial Liquid that won the award for its innovation in utensil cleaner category has unique anti bacterial properties of Neem which kills 99.9% germs making dishes clean beyond visibly clean. The award reinforced Pril’s image as a true innovator and the preferred choice of consumers across the country. Pril has pioneered many innovations in the category and made a task of dishwashing a joyful experience for the consumer. Pril was also the first to bring in the concept of Odour neutralization in dishwashing by the addition of Vinegar. Only Pril has the double power of Lime + Vinegar, while lime does the basic degreasing like any other washing aid, Vinegar removes the residual food odor from the dishes. Now with the addition of 3rd element Pril reinforces the Claim of Pril Clean=Full clean.
‘Product of the Year’ is a globally known consumers' recognition forum which champions and rewards product innovation in the retail sector. It is the first ever recognition in India where consumers judge products in 27 different categories. This year the research was carried out by one of the largest independent agencies, AC Nielsen who conducted face to face interviews with the consumers.
Henkel India Limited:
Founded in 1987, is a part of Henkel AG & Co. KGaA. The Henkel AG & Co.KGaA, a Fortune Global 500 company, operates in three strategic business areas – Home Care, Personal Care and Adhesives, Sealants & Surface Treatment, which serves the transportation, electronics, aerospace, metal, durable goods, consumer goods, maintenance and repair and packaging industries, and offers a broad range of products for the craftsman and consumer adhesives.
HIL along with its subsidiaries, manufacture and market a range of world class Detergents, Cosmetics, Household Cleansers and Hair care products. HIL has manufacturing plants located at Karaikal and Tiljala. Karaikal plant is the first detergent plant in India to receive the ISO 14001 certification and recently it was granted OHSAS 18001 certification signifying compliance of Occupational Health and Safety. Henkel India is also the winner of Greentech Award for Environmental Excellence in 2003 and FICCI National Award for Environment Protection for the year 2003 from the President of India.
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