Linqto and Western Independent Bankers Launch New Apps Store for Banks Community Banks Brand and Distribute High Demand Apps to Consumers. New Revenue Model for App Vendors. Community Banks can now compete with Big Banks and Win.
BigNews.Biz - Mar 08,2017 - San Francisco, CA, March 08, 2017 – Linqto, a leading Silicon Valley-based software firm that has created award-winning high-demand banking, video chat and business software since 2008, in partnership with Western Independent Bankers (WIB) have launched their new and cutting-edge WIB App Store for banks. This next-level platform offers a wide variety of high-demand lifestyle Fintech apps for member banks to rebrand and distribute to customers. In addition, the one-of-a-kind storefront supports a new revenue-generating system as vendors increase adoption and monetize their apps. With the WIB App Store, community banks can now compete with big banks by offering innovative technology to their market at a fraction of the typical industry cost quickly and easily. Now, community banks can attract new markets, develop existing customers and advertise their bank utilizing mobile device screens.
Check out the short informative video on: http://www.linqto.com/Linqto.aspx.
Why a WIB App Store is important
Typically, millennials do not visit a bank branch and instead discover banks using their phones. Large banks are responding. BBVA has 24 apps on the Apple Store. USBank has 43. Community banks and credit unions can only afford one app, their mobile banking app. Discoverability by non-customers is impossible since the user must be an existing customer to access the app. Linqto provides the delivery of new Fintech software as a service. The Linqto Platform creates a revolutionary new marketplace where banks can brand new software and use it with their customers. Automatically. In an online store. Community banks and credit unions can now afford to compete with the largest banks by providing customers the latest financial technology.
To meet growing consumer demand for progressive smartphone and app offerings, big banks have invested substantial resources in creating their own financial lifestyle apps, leading to increased sales and improved customer satisfaction. Community banks, however, have been marginalized by development costs resulting in an inability to disrupt the market stronghold.
Now, with this new platform offered by Western Independent Bankers, member banks can compete and win with customized applications designed to appeal to a multitude of demographics. "Western Independent Bankers has a recognizable name and large footprint with community banks," said Bill Sarris, CEO of Linqto. "Via this strategic partnership with WIB and WIB Service Corporation, more than 800 community banks will have "storefront" access to the latest Fintech apps. We can bring brand loyalty and market share to these banks through the Linqto Platform."
Linqto will deliver the WIB App Store through its automated delivery platform. The Linqto Software Delivery Platform allows financial institutions to choose the latest high-demand Fintech apps from a digital storefront and within minutes, the app is uniquely branded with the bank's name and logo. That app is then immediately available for internal bank testing and, upon completion, is automatically distributed to the major app stores, Apple and Google. With a process that is expeditious and fully automated, the WIB App Store also offers a collection of non-Fintech lifestyle apps that are rapidly gaining popularity with the millennial generation.