BigNews.Biz - Aug 15,2016 - With U.S. charitable giving predicted to grow by 4.9 percent this year, it’s important for nonprofits to differentiate themselves from other organizations. That’s why The Cause Agency, the first nonprofit agency in the southwest specializing in advertising, design, marketing and public relations, aims to target donors and volunteers in ways that are contemporary-driven, effectual and in-line with current trends.
“Millennials will make up 75 percent of the workforce by 2025. Ninety percent of young adults ages 18 to 29 use social media,” said Jennifer Henderson, The Cause Agency executive director and board president. “We want to help nonprofits not only stay with the times in terms of their advertising, design, marketing and public relations efforts, but to also be ahead of the curve in preparation for a millennial saturated donor and volunteer pool.”
Henderson leads the Cause Agency and is President at J.O., a full service and award-winning advertising, design, marketing and public relations agency based in Fort Worth. This is not the first time Henderson has worked with nonprofit clients; she and her dedicated team promise to work within nonprofits’ constrained budgets while creating and implementing top-tier advertising, public relations and marketing campaigns.
“We want to help nonprofits have a bigger voice. Our Cause Agents have a mission to help their clients promote their stories in order to build awareness for the greater good,” said Henderson.
Showcasing its mission to “cause an effect,” The Cause Agency created Project Wisdom, a collaborative effort to share Fort Worth’s senior citizens’ wisdom gained through the years. The heartwarming online videos feature couples who narrate emotional stories of love, war, marriage and parenthood. Through these videos, Henderson and Cause Agents strive to uplift and empower newer generations to learn from the aging population’s life experiences and adopt a newfound lease on life. Examples of the videos can be seen on The Cause Agency's YouTube channel. To volunteer with Project Wisdom, please contact email@example.com.
Organizations interested in working with The Cause Agency and individuals interested in becoming a Cause Agent can find more information by filling out an inquiry form online at: www.thecauseagency.org or by emailing an inquiry to: firstname.lastname@example.org.
The Cause Agency is led by a working board of directors that collectively has exceptional industry, nonprofit leadership and business experience. The board is comprised of Henderson as the acting president; Vice President Mary Ann Henker, president of The Henker Group (Maryland); Treasurer John Singleton, director of international services at Texas Christian University and Secretary Suzin Hines, communications director at Christ Chapel Bible Church in Fort Worth.
About The Cause Agency
The Cause Agency is a nonprofit design, marketing and public relations firm working for other nonprofits to serve the greater good through marketing and PR expertise. Launched in 2015, The Cause Agency works with nonprofit organizations that need a full-service creative team to work beside them and carry out marketing and public relations initiatives beyond the scope of their existing staff. The Cause Agency offers comprehensive integrated marketing communications services including brand identity,