Long Island Winterfest Wins Arts Destination Marketing Award The organizers of the annual Long Island Winterfest: Jazz on the Vine are honored to announce that the program has received the Arts Destination Marketing Award
economy. Arts and culture offerings are the kinds of authentic experiences that are magnets for tourists, and local businesses reap the financial rewards of the increased spending they bring to local economies. Simply put the arts and culture industry is a cornerstone of tourism and economic development in America.”
“One of the most important tasks of a destination marketing organization (DMO) is to thoroughly understand, market, and nurture the programs, activities, and events that give their community a true sense of place,” said Michael D. Gehrisch, President/CEO of DMAI. He added that incorporating local arts into tourism “reinforces a destination’s brand, effectively developing a truly distinctive locale.”
The award was presented at the DMAI’s 98th Annual Convention, July 16-18, 2012, Seattle, WA. Awards will also be presented at Americans for the Arts’ Arts National Arts Marketing Project Conference, November 9-12, in Charlotte, NC.
“We’re thrilled that the Long Island Winterfest - Jazz on the Vine program has received this important recognition from the Americans for the Arts and Destination Marketing Association International (DMAI),” said Steve Bate, executive director of the Long Island Wine Council. “In just five years, this initiative has transformed our region into a true winter destination with a major impact on our wineries and many other businesses throughout the local economy. It is a clear testament to the power of collaboration between the arts, business and government.”
Americans for the Arts is the nation’s leading nonprofit organization for advancing the arts in America. With more than 50 years of service, it is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts.
As the world’s largest and most reliable resource for official destination marketing organizations, Destination Marketing Association International (DMAI) is dedicated to improving the effectiveness of over 3,500 professionals from 600 destination marketing organizations in over 20 countries.
The Long Island Convention & Visitors Bureau and Sports Commission (LICVB&SC) was established in 1979 as the official tourism promotion agency for the destination’s travel and tourism industry. Based on Long Island in Hauppauge, NY, the LICVB&SC contributes to the economic development and quality of life on Long Island by promoting the region as a world-class destination for tourism, meetings and conventions, trade shows, sporting events, and related activities. For more information about Long Island, please contact the Long Island Convention & Visitors Bureau and Sports Commission by calling 1-877-386-6654 or visit http://www.discoverlongisland.com/
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