BigNews.Biz - Jun 15,2012 - Fulfilling the dream of every Brand Advertiser Moving Trumpet Communications introduces the interactive advertising concept utilizing the free time of the customer riding in Radio taxis while commuting. 850 Mega cabs with the medium will be launched and moving in the city on July 1st 2012. Moving Trumpet Communications interactive is New Delhi’s first 3G based radio taxi entertainment system service. Interactive Taxi Advertising provides a unique platform for a marketer giving him an opportunity to Engage, Interact and deliver to a prime and scalable audience.
Partnering with MEGA that pioneered the concept of Radio Taxis in India MTC interactive is being introduced on a fleet of 850 Premium Radio Taxis operating out of the busiest Airport in India, Indira Gandhi Terminal 3 and handles Corporate Travel for various organizations. With 850 systems rolling on these Premium Radio Taxis, the systems will be viewed by over 10,000 passengers daily.
Radio Taxi Passengers, are a very niche and affluent set of audience. Mostly used by Frequent Fliers that comprise of Senior to Mid Level Executives, Businessmen and Tourists. These passengers have Unrivaled Spending Power, who are regular consumers of Premium Goods & Services. With Defined and Difficult to reach TV Dark Audience it offers a great platform for the marketers.
Adapted from the technology and innovation being used across the world, this domain has been customized after much research on the technology to make it more suitable for both the Radio Taxi audience and Brand Marketers in India. Commenting on the medium and its benefit, CEO Gautam Bhirani says “Interactive Taxi Advertising has been used by Marketers across the World for its efficiency. It works very well for marketers as they get a platform to Interact and Engage difficult-to-reach demographic of urban consumers who are on the move with limited time to consume other forms of media. With Journeys lasting over 40-45 minutes it gives ample time to absorb in-depth media messages with few distractions, assuring higher rates of absorption and recall “
Vishal Gupta, Chairman & Founder Moving Trumpet commented “With Radio Taxi Business booming in India and with the 3G technology available now it is the right time to offer this unique platform to the Marketers in India. SCALIBILITY plays a very important role in this medium, overseas it has worked very well because of the large fleets and with Mega Cabs we get great numbers making it a viable marketing tool. “
On his association with Moving Trumpet Communication Kunal Lalani, MD Group Mega commented “Radio Taxis across the World have been using this medium. It adds value to the fleet and also generates additional revenue through advertising. We are looking forward to exploring this medium in association with Moving Trumpet Communications". Mega Cabs is part of Rs. 1000 crores Group Mega and India’s first GPS/GPRS Radio Taxi Service provider. Launched in 2002 in Delhi, Mega Cabs today offers its truly world-class services in Mumbai, Kolkata, Bengaluru, Chandigarh, Amritsar and Ludhiana. Mega Cabs owns and operates a fleet