Keynote Announces New 24/7 Web Privacy Tracking and Compliance Monitoring Subscription-based 24/7 Web privacy monitoring service allows website operators to quickly and easily pinpoint third party trackers violating privacy policies across an entire website
BigNews.Biz - May 03,2012 - Keynote Systems (NASDAQ:KEYN), the global leader in Internet and mobile cloud testing & monitoring, today announced a new ground-breaking, on-demand service for addressing growing Web privacy issues stemming from online behavioral targeting. The new service, called Keynote® Web Privacy Tracking, goes beyond traditional monitoring and identifies third party tracking in violation of a site’s own stated privacy policy.
Keynote Web Privacy Tracking provides comprehensive insight into third parties that violate a company’s privacy policies across a website. Using a real browser, Keynote’s service monitors websites and records all of the tracking activity present, for example, cookies being placed on the browser. Keynote then matches that activity against a database of over 600 tracking companies and over 1,000 tracking domains, providing details on what privacy policies are being violated. Additionally, the Keynote Referrer Chain feature provides a detailed record for how the third-party violator came to be on the site, and an audit trail of each handoff in the ad request.
While there are already website privacy testing solutions on the market, Keynote Web Privacy Tracking is the first to apply a proven 24/7 monitoring technology to address the growing concerns over the impact of third party trackers on Internet privacy.
By monitoring websites around the clock from up to 70 geographic locations and covering 28 countries in the United States and Europe, Keynote Web Privacy Tracking provides an unmatched breadth of coverage for understanding the precise location and size of potential privacy issues, including risks arising from variations in how ad networks deliver geo-targeted content. Once privacy violations are found, Keynote goes one step further by providing detailed and actionable records that enable a site owner to manage policy violations with the ad network directly responsible for bringing a violator to the website. Keynote’s solution also features one-click analysis and reporting – once a site operator finds someone violating a company’s own stated privacy policy, with the click of a button a site operator can drill-down for further information.
Keynote Web Privacy Tracking has a comprehensive tracking database that provides site operators with detailed information for each third party tracker on their site. Site owners can then export the Keynote Web Privacy Tracking Report and share with co-workers and ad network partners to take immediate corrective action that reduces their exposure to privacy violations.
“Keynote Web Privacy Tracking is an ideal solution that site operators can begin leveraging immediately to address their lack of visibility into which third parties are violating the site’s own stated privacy policies,” said Vik Chaudhary, vice president of product management and corporate development at Keynote. “Our data will allow them to take very fast remedial action. Also, we believe our cutting edge 24/7 privacy compliance monitoring service will help address the increasing concerns of the many U.S. government agencies examining the issue. This includes the FTC, as well as government agencies in Europe, which may soon hold site operators legally accountable for ensuring consumer privacy on their website.”
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